Google Video（德国）发起了一个非常巧妙的推广活动，他们在大街上摆出一个类似google搜索框的架子，像一个大镜框一样摆在不同的地方，根据搜索词的不同，放在不同的地方。比如，搜索旅游人群（a crowd of tourists）的时候，就把这个架子放在旅游胜地前面，人们经过的时候通过这个大镜框看到对面的人，就像在看视频一样。太抽象了？看看上面这段视频你就明白了。

An Outdoor Campaign for Google Video

(via googleoperatingsystem) This very interesting outdoor campaign for Google Video Germany used a billboard imitating a real-life video player that captures the life as it happens. The tagline is “any film you can imagine”, a simple message that encourages people to search for videos and to upload their own videos. Read more.

Tags: 广告,AD by sawyer
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由第三方点击欺诈管理公司Click Forensics发表的数据显示，2007年第三季度全球PPC (pay-per-click)广告的恶意点击率高达16.2%，而包括Google adsense和Yahoo pulisher network在内的搜索引擎内容广告的恶意点击率则高达28.1%。

2007年第三季度全球产生恶意广告最多的三个国家是：法国(4.2%)，中国（4.1%），德国（3.7%）。

查看PDF报告。除了Clickforensics外，进行恶意点击管理的公司还有Anchorintelligence,Authenticlick.

The rate of click fraud constantly rising

Click Forensics™, Inc. today released industry payper-click (PPC) fraud figures for the third quarter 2007.The overall industry average click fraud rate is 16.2%,on contrast,it’s 28.1% appears on the search engine content networks.The click fraud most originated from France(4.2%),China(4.1),Germany(3.7%).

See the whole PDF report here.Besides Clickforensics,Anchorintelligence and Authenticlick are click fraud management company too.

Tags: 广告,AD, 搜索引擎,search engine by sawyer
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