Entries Tagged as '在线广告'

美国总统更愿意给google花钱,而不是facebook

嗯,标题中的美国总统实际上是指奥巴马,我看好他。所谓的给google还是facebook花钱是指的今年1——3月份的广告投入。在前3个月中,奥巴马竞选团队投入的网络广告费用将近350万美元,其中超过85%给了google。而花在facebook上的钱只有可怜的2.6万。来看看Clickz整理的美国联邦经济委员会(FEC)的资料。

spend3

(消息来源:Isaac

Obama Spent Most of $3.5 Million This Year on Google 

(via Clickz) Barack Obama’s campaign spent at least $3.47 million on online advertising related purchases between January and April. The biggest recipient of the Democratic Presidential hopeful’s online ad dollars was Google. Read more.

Google反击微软,但是全无要领

Google终于对微软求购雅虎一事进行反击,但是它的公开信全无要领。Google说,微软要把它的垄断地位由PC扩展到互联网,这是对互联网精神——开放,创新——的挑战。并且举例说,微软和雅虎的结盟,在电子邮件和IM方面应经形成了强大的垄断。(Google的原信见这里,国内需代理)

但是与几百亿美元的在线广告市场来比,有多少人会去关注流量作用大于实际收入的email和IM呢?这封公开信全无要领,因为它实际在提醒人们这样一个事实,Google是搜索和在线广告市场的一个垄断者。

微软的回应也很迅速,紧紧抓住Google的市场份额数字不放,并且说,即使两家合并,他们仍然是这个领域的弱小。(微软的原信见这里

(picture via AFP/DDP/File/Torsten Silz)

Google Vs. Microsoft

What Google said

So Microsoft’s hostile bid for Yahoo! raises troubling questions. This is about more than simply a financial transaction, one company taking over another. It’s about preserving the underlying principles of the Internet: openness and innovation.

Could Microsoft now attempt to exert the same sort of inappropriate and illegal influence over the Internet that it did with the PC? While the Internet rewards competitive innovation, Microsoft has frequently sought to establish proprietary monopolies — and then leverage its dominance into new, adjacent markets.

What Microsoft said 

Today, Google is the dominant search engine and advertising company on the Web. Google has amassed about 75 percent of paid search revenues worldwide and its share continues to grow. According to published reports, Google currently has more than 65 percent search query share in the U.S. and more than 85 percent in Europe. Microsoft and Yahoo! on the other hand have roughly 30 percent combined in the U.S. and approximately 10 percent combined in Europe.

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