长尾理论的两个好案例
今天看到了两个博客，感觉很欣喜，也深感“长尾”之上机会多多。所谓的长尾，实际上就是用户需求的细分，无论你分的多么细，总会有用户得到满足。
一个博客叫作Midtown Lunch，位于纽约，由一个30岁的男人Zach Brooks创办。他是个把午餐看得很神圣的人，因此会到处搜罗好吃而又便宜的美食。后来他意识到，这些信息对懒得走过一个街区去吃午餐的上班族来说很重要，于是他建立了这个博客，把自己的所得拿上来分享。
他的博客也基本遵守着两个准则：一是美食地点在一个特定街区范围内，这是因为一方面他的活动范围有限，另外一方面是因为人们懒得走太远；另外一个是美食价格一般不超过10美元。
每天都有2000多人访问他的博客，Zach也会因为博客上的广告每月收入1000多美元。
另一个博客叫作BCS Guru，是一个叫Samuel Chi的人建立的，他曾做过15年的专业记者，后“退休”在家。在朋友和家人的要求下，他建立了这个以播报美国大学生橄榄球赛杯赛成绩，和分析球队状况的博客。（至于为什么美国人对这项运动如此痴迷，请参看蔚蓝手札的介绍，国内此链接需要代理）
这个博客每天有4000人访问，都是纯粹的体育迷，因此票务公司长期在这里投放广告。再加上来自google广告的收入，Samuel Chi每月能收入8000美元。
其实我们前几天提到的One cold hand也是满足了很小一群人的需求。（此链接需代理）
Two classic case of long tail theory
Many blogs can be seen as the classic case of long tail theroy.
Midtown Lunch is one of them. It created by a 30 years old man named Zach Brooks in Midtown,NY. “To me, lunch hour is sacred- and I’m not going to waste it in some generic Midtown deli. And every place I find, I will share it with you.”He said.
The food he posted is always within a certain blocks because he can’t go too far and the office worker are lazy. The price is usually under $10.
Everyday, 2000 people visit his blog, and now he can earn $1,000 per month.
Another case is BCS Guru which focus on the “Bowl Champion Series”. It’s created by Samuel Chi who has been professional sport journalist for 15 years. Everyday, about 4,000 people come to the blog, and the ticket agencies put ads on it. Samuel Chi has a income over $8,000 per month now.
What we mentioned few days ago “One cold hand” is a good case too.
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